Each course in the Customer Devotion series uses the Learn, Practice and Do approach.



  • Brief, self-paced chapters that allow learners to complete courses on their own schedules
  • Video lessons that illustrate Chip Bell's key principles
  • Integrated self-assessment tools that help learners evaluate their knowledge and skills before and after the learning experiences
  • Interactive exercises that stimulate different kinds of thinking and comprehension
  • Scenarios that provide the learner with real-life examples
  • Guided action plan exercises to help learners connect course material to their professional lives
  • Short quizzes that assess comprehension while reinforcing learning objectives and outcomes
  • WSBIdeaMill connects online learners with each other to submit, rate and collaborate on ideas

Learn More About Customer Devotion: Overview, Features and Courses